Tuesday, 4 January 2011

Digipack - Back Cover



For the back cover, we made sure it had a corralation to the front cover so kept the black background and used a similar shaped design but we choose more of a flame shape to add a more edgy effect, which shows, perhaps, a deeper side to the music than the typical (for a dance album) front cover which engages the audience.

This shows how we are catering for two audiences. The front cover is aimed to attract attention a younger audience, and the back cover engages the audience fully, especially a more mature one.

We felt we the contract between the front and back was perfect.

Digipack - Front Cover









After looking at existing products almost all the covers had a variety of styles but with one common similarity - the use of bright colours, which we employed with a darker background to give a strobe light/club feel. To emphasises this to the audience we added in faded dancing silhouettes, with the name of our album - 'Skylight' in a font that suited the rest of the cover in design and colour. We felt this suited our young audience of club goers, as the design is relatively straightforward to understand.

We used fireworks to design the cover using the line tool followed by the freeform to get the shape seen above. The silhouttes were also outlined using the freeform tool and coloured in black using the fill tool. Using the Fade feature we made the silhouettes less lifelike - this added a sense of the surreal, something young people who go to clubs are looking for.