Magazine Advert

We went for a consistent design, using the same theme as we did in our digipack - this gives the advert a sophisticated feel and is instantly recognisable when compared with the digipack. This is emphasised by the use of the emphatic logo. We chose this keeping in mind other projects such as the Kids In Glasshouses advert which is consistent to their other media promotion.

The use of the sillohetted singer gives the overall pack more variety, emphasising the idea that the music isn't just one rigid genre, giving the band a more versatile look.

We choose to write 'New album coming soon' without any specific details as it gives a sense of mystery, leaving the reader interested.

Video In Progress

Still in progress.

Music + Video ideas

After much consultation we've chosen and created the music which will then be used for our video.

Rather than go down the route of the traditional club song we choose to aim at a multi-audience and create remixes of well known theme tunes and songs. We chose this as we felt it blended classic old fashioned theme songs with a more modern style of music (techno dance), incorporating two different generations of audience.

After completing the music itself, we then discussed ideas for the video. Just like the music itself we wanted it to fit more than one audience so rather than use cameras and record we decided to make it animated. This is also linked to our group study in which people said they preferred something more outside the box than a your typical, run of the mill video.

To incorporate the multi-audience we decided to use retro images from the theme tunes being used which fit with the more modern remixed music (we got the idea of fitting the visuals to the music like a story from Paulo Nutini's New Shoes).

Here's some examples of animated videos that we were inspired by:





Although these videos don't exactly fit our genre we felt the animation added an extra dimension to the video, and would work especially well with the song we had made.

The stop and go method we are using in Firefox is a technique widely used in animation - including Wallace & Gromit (although this does use plastercine rather than computer images)

Digipack - Middle

For the inside of the digipack, we chose to use the same theme as the front cover - this gave the package as a whole a more consistent look as we didn't want to overcomplicate things and make it too over-the-top for the audience - an audience of young club goers who wouldn't want something too complex.

Magazine Advert Anaylsis

The consistent, simple beige colour theme used on both the advert and the album cover add an aura of sophistication. It's practically the same except for the added information advertising the product.

The contrast in the use of flowers to write the word 'dirt' adds a sense of irony and a deeper meaning to the music behind it's simple exterior.

It also has a multi-audience - it's simple enough to appeal to a younger audience, yet an older audience will appreciate it's subtlety and contrasts within the logo and design.

When we do our magazine advert we'll be sure to incorporate similar colour schemes and designs to our CD cover keep up a consistent and sophisticated feel to the music - this is also a key marketing scheme as it means the audience can familarize themselves with similar looking designs.

We'll also look to make advert attract different audiences, something we've already done with our digipack.

Digipack - Back Cover

For the back cover, we made sure it had a corralation to the front cover so kept the black background and used a similar shaped design but we choose more of a flame shape to add a more edgy effect, which shows, perhaps, a deeper side to the music than the typical (for a dance album) front cover which engages the audience.

This shows how we are catering for two audiences. The front cover is aimed to attract attention a younger audience, and the back cover engages the audience fully, especially a more mature one.

We felt we the contract between the front and back was perfect.

Digipack - Front Cover

After looking at existing products almost all the covers had a variety of styles but with one common similarity - the use of bright colours, which we employed with a darker background to give a strobe light/club feel. To emphasises this to the audience we added in faded dancing silhouettes, with the name of our album - 'Skylight' in a font that suited the rest of the cover in design and colour. We felt this suited our young audience of club goers, as the design is relatively straightforward to understand.

We used fireworks to design the cover using the line tool followed by the freeform to get the shape seen above. The silhouttes were also outlined using the freeform tool and coloured in black using the fill tool. Using the Fade feature we made the silhouettes less lifelike - this added a sense of the surreal, something young people who go to clubs are looking for.