Paulo Nutini – New Shoes

The video starts with a animated images of a street before we see into the inside of one of the houses which is real with Nutini lay in bed. The caption says “Paulo Nutini… as himself” – this comedy film-like opening gives the impression that the song will be pretty lighthearted and fun, which it is. The video relates exactly to the lyrics, which tell the story of a day with his new shoes – the events happening in the video relate directly to the lyrics at the same time. This makes the story flow better.

As Nutini’s music is mixture of genres the video doesn’t follow any typical conventions of a certain genre which gives more creative freedom in terms the editing and camera shots as there is no “rules” to follow – this also gives Nutini much more artistic freedom.

The camera shots used throughout the video are all a front view of Nutini as he goes about his day. We see the story unfold through this view and it lets the viewer familiarizes themselves with Nutini as well as making the transitions flow better. It creates an interesting way to tell the story as we only see one perspective to it. Also, it gives a star quality to Nutini and is instant marketing for the artist as the audience will remember him.

Fast takes are used in the editing to speed the story up and engage the viewer in the song and the video. This makes the video more interesting and fun to watch and suits the light hearted tone of both the song and video. This links in with the animated scene at the beginning of the video.