We chose club music as this is something that interests all members of the group and based on our focus group we felt the younger members of the group liked dance and beats in their music videos - something that's prominent in club music and we felt appealing to a more contemporary audience is important.
I did some research into exisiting album covers for club music, and came up with this group of covers
All these covers share the same ingredients - bright colours and bold, 3D effect text, along with club style lighting. This stands out to the viewer and shows straight away the type of music it is - these effects are typical of all club album covers and something we will try and employ in our promotional package, along with our own twists based on how the music sounds.
The artist of the music is very rarely on the front cover which is good for our group as were making it ourselves. All the covers have a summery feel with the choice of colour and (lack of) images - this mood is reflected in all the covers I've looked at and through colour, images and text something that our cover will have to get across. The music gives off a party feel as it's used in clubs so this will have to be reflected in our cover.
I also had a look at music videos for club music. The majority of the videos were set in clubs but this will be tough for us to do due to the impracticality of filming in a club. Looking back at our focus group, some of the older members of the group liked to see something a bit more creative than a typical video you'd see all the time - this is something we'll definitely be considering once our music is actaully complete so we know how far to go outside the box with the video and what effects our needed to make sure the video and the music go together well.
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