The consistent, simple beige colour theme used on both the advert and the album cover add an aura of sophistication. It's practically the same except for the added information advertising the product.
The contrast in the use of flowers to write the word 'dirt' adds a sense of irony and a deeper meaning to the music behind it's simple exterior.
It also has a multi-audience - it's simple enough to appeal to a younger audience, yet an older audience will appreciate it's subtlety and contrasts within the logo and design.
When we do our magazine advert we'll be sure to incorporate similar colour schemes and designs to our CD cover keep up a consistent and sophisticated feel to the music - this is also a key marketing scheme as it means the audience can familarize themselves with similar looking designs.
We'll also look to make advert attract different audiences, something we've already done with our digipack.
No comments:
Post a Comment