After much consultation we've chosen and created the music which will then be used for our video.
Rather than go down the route of the traditional club song we choose to aim at a multi-audience and create remixes of well known theme tunes and songs. We chose this as we felt it blended classic old fashioned theme songs with a more modern style of music (techno dance), incorporating two different generations of audience.
After completing the music itself, we then discussed ideas for the video. Just like the music itself we wanted it to fit more than one audience so rather than use cameras and record we decided to make it animated. This is also linked to our group study in which people said they preferred something more outside the box than a your typical, run of the mill video.
To incorporate the multi-audience we decided to use retro images from the theme tunes being used which fit with the more modern remixed music (we got the idea of fitting the visuals to the music like a story from Paulo Nutini's New Shoes).
Here's some examples of animated videos that we were inspired by:
Although these videos don't exactly fit our genre we felt the animation added an extra dimension to the video, and would work especially well with the song we had made.
The stop and go method we are using in Firefox is a technique widely used in animation - including Wallace & Gromit (although this does use plastercine rather than computer images)
Thursday, 10 March 2011
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