We went for a consistent design, using the same theme as we did in our digipack - this gives the advert a sophisticated feel and is instantly recognisable when compared with the digipack. This is emphasised by the use of the emphatic logo. We chose this keeping in mind other projects such as the Kids In Glasshouses advert which is consistent to their other media promotion.
The use of the sillohetted singer gives the overall pack more variety, emphasising the idea that the music isn't just one rigid genre, giving the band a more versatile look.
We choose to write 'New album coming soon' without any specific details as it gives a sense of mystery, leaving the reader interested.
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