Video In Progress

Still in progress.

Music + Video ideas

After much consultation we've chosen and created the music which will then be used for our video.

Rather than go down the route of the traditional club song we choose to aim at a multi-audience and create remixes of well known theme tunes and songs. We chose this as we felt it blended classic old fashioned theme songs with a more modern style of music (techno dance), incorporating two different generations of audience.

After completing the music itself, we then discussed ideas for the video. Just like the music itself we wanted it to fit more than one audience so rather than use cameras and record we decided to make it animated. This is also linked to our group study in which people said they preferred something more outside the box than a your typical, run of the mill video.

To incorporate the multi-audience we decided to use retro images from the theme tunes being used which fit with the more modern remixed music (we got the idea of fitting the visuals to the music like a story from Paulo Nutini's New Shoes).

Here's some examples of animated videos that we were inspired by:





Although these videos don't exactly fit our genre we felt the animation added an extra dimension to the video, and would work especially well with the song we had made.

The stop and go method we are using in Firefox is a technique widely used in animation - including Wallace & Gromit (although this does use plastercine rather than computer images)

Digipack - Middle

For the inside of the digipack, we chose to use the same theme as the front cover - this gave the package as a whole a more consistent look as we didn't want to overcomplicate things and make it too over-the-top for the audience - an audience of young club goers who wouldn't want something too complex.

Magazine Advert Anaylsis

The consistent, simple beige colour theme used on both the advert and the album cover add an aura of sophistication. It's practically the same except for the added information advertising the product.

The contrast in the use of flowers to write the word 'dirt' adds a sense of irony and a deeper meaning to the music behind it's simple exterior.

It also has a multi-audience - it's simple enough to appeal to a younger audience, yet an older audience will appreciate it's subtlety and contrasts within the logo and design.

When we do our magazine advert we'll be sure to incorporate similar colour schemes and designs to our CD cover keep up a consistent and sophisticated feel to the music - this is also a key marketing scheme as it means the audience can familarize themselves with similar looking designs.

We'll also look to make advert attract different audiences, something we've already done with our digipack.

Digipack - Back Cover

For the back cover, we made sure it had a corralation to the front cover so kept the black background and used a similar shaped design but we choose more of a flame shape to add a more edgy effect, which shows, perhaps, a deeper side to the music than the typical (for a dance album) front cover which engages the audience.

This shows how we are catering for two audiences. The front cover is aimed to attract attention a younger audience, and the back cover engages the audience fully, especially a more mature one.

We felt we the contract between the front and back was perfect.

Digipack - Front Cover

After looking at existing products almost all the covers had a variety of styles but with one common similarity - the use of bright colours, which we employed with a darker background to give a strobe light/club feel. To emphasises this to the audience we added in faded dancing silhouettes, with the name of our album - 'Skylight' in a font that suited the rest of the cover in design and colour. We felt this suited our young audience of club goers, as the design is relatively straightforward to understand.

We used fireworks to design the cover using the line tool followed by the freeform to get the shape seen above. The silhouttes were also outlined using the freeform tool and coloured in black using the fill tool. Using the Fade feature we made the silhouettes less lifelike - this added a sense of the surreal, something young people who go to clubs are looking for.

A2 Research Into Existing Products - Club Music

Our group has decided to make our own music using the Musix Maker programme - this is becasue we wanted to make something totally original which would fit a music video with our own creative ideas - it would mean that everything would be totally our own work and it would help us into fitting our own ideas into a song as well as a video and artwork.

We chose club music as this is something that interests all members of the group and based on our focus group we felt the younger members of the group liked dance and beats in their music videos - something that's prominent in club music and we felt appealing to a more contemporary audience is important.

I did some research into exisiting album covers for club music, and came up with this group of covers



All these covers share the same ingredients - bright colours and bold, 3D effect text, along with club style lighting. This stands out to the viewer and shows straight away the type of music it is - these effects are typical of all club album covers and something we will try and employ in our promotional package, along with our own twists based on how the music sounds.



The artist of the music is very rarely on the front cover which is good for our group as were making it ourselves. All the covers have a summery feel with the choice of colour and (lack of) images - this mood is reflected in all the covers I've looked at and through colour, images and text something that our cover will have to get across. The music gives off a party feel as it's used in clubs so this will have to be reflected in our cover.



I also had a look at music videos for club music. The majority of the videos were set in clubs but this will be tough for us to do due to the impracticality of filming in a club. Looking back at our focus group, some of the older members of the group liked to see something a bit more creative than a typical video you'd see all the time - this is something we'll definitely be considering once our music is actaully complete so we know how far to go outside the box with the video and what effects our needed to make sure the video and the music go together well.